When I was younger, I disliked the color orange. Growing up in the 70’s, orange was paired with avocado green in a groovy scooby-doo sort of way. Bleh. It’s only been recently that I’ve “warmed” up to orange again.
In landscapes, there is orange in sunsets and flowers. Orange is what makes the firey hues of sunset. I know it’s a good sunset when the orange touches all of the clouds.
In my corporate work, I do success story layouts for Hewlett-Packard. They have an extensive identity complete with colors, fonts and spacing of which I follow to the pixel. One of their colors is an orange. It’s a wonderful complementry color to their blue. So here is the grand HP using orange. Orange perks up layout, complements the photos and makes the story look great.
Orange in the right highlight spots can warm up a website. It has a story of its own.