So many of my clients say they want a clean site, a clean line in their design. Clean means lots of white space. They are attracted to the white space but when it comes to putting their content into a layout, they have so much that there is no white space anywhere. Sometimes it’s just a case of creative element maniplation but other times, it’s just plain impossible.
What’s really important to the message? Clean is good. Keep it simple.
Anotoine Saint-Exupéry (The Little Prince) is attributed to saying:
Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
This is a good design principle.
