“Should I do a print brochure or a web brochure?”
Both have positives and negatives.
A print brochure can be left somewhere for others to pick up, mailed or stuffed in with other materials. As people are gathering information, printed materials are still a vital part of decision making. A printed brochure costs money each time information changes, the information is static for a printing cycle.
A web brochure is fluid and can be changed as often as needed with the only price being the webmaster maintenance fee. It can be seen by millions if they happen to find you through a search engine (market that website!). But will they find you?
The bottom line is “who’s your market?” Is he/she going to be searching for your services or products on the internet, at trade shows, in a doctor’s office? Knowing your target market helps you make the best decision for where to spend your advertising dollar.
