IBM has a new comerical campaign on TV that emphasizes what makes you (your business) special. Niche marketing is what’s hot. How are you, your product or service a purple cow?
Purple cow you ask. What’s that? Seth Godin is a marketing guru who advocates transforming your business by “being remarkable”: that the only way to market yourself is by getting to the niche who likes your product and by being so remarkable, that the niche tells others. This becomes your marketing. The “sneezers” spread the “idea virus”. Very interesting book.
Then I saw the IBM commercial and it was supporting this purple cow concept – how are you special. Then of course IBM says they can support you in that quest.
So, what’s your purple cow?
