For 3 years, I’ve been working with Christy Haynes on her new business, zenpuse inc. She developed a shaving gel and after-shave lotion for women. There was the whole formula phase, the finding the right bottles, the right pumps to pump out the formula. Along with that phase was finalizing the logo, cementing the colors, designing the labels, designing the travel size labels, and the travel size wrappers.
The company itself needed a identity package so I developed the business card, letterhead, envelope, and mailing labels.
For the Point of Purchase display, I created the sales graphics,”razor tips” cards, and retail sheet for wholesalers.
I created the website look-and-feel. Bob developed the product database and made it work with a merchant account and UPS tracking options.
Christy launched the product and website last Friday, March 21, 2008. I created the launch invitation both for mailing and for emailing.
And voila, a product is born.