Research has proven that using color in business documents can have measurable results. Your company’s first impression is the most important one. Using color demonstrates that you mean business. The decision whether to read or reject pamphlets and direct mail pieces is made by readers in just 2.5 seconds! Using color can keep your material on the desk and out of the wastebasket.
This was on a direct mail post card sent to me by toprinting.com
Spring has sprung. The first rose has bloomed. The circle of life is focused on the the new, the abundant, the fullness.
A “Kule” color site is Adobe’s Kuler site. http://kuler.adobe.com/
Here you can make your own color combinations and see what they would look like. You can upload them for others to see and you can see what cool combinations others made.
When I was younger, I disliked the color orange. Growing up in the 70’s, orange was paired with avocado green in a groovy scooby-doo sort of way. Bleh. It’s only been recently that I’ve “warmed” up to orange again.
In landscapes, there is orange in sunsets and flowers. Orange is what makes the firey hues of sunset. I know it’s a good sunset when the orange touches all of the clouds.
In my corporate work, I do success story layouts for Hewlett-Packard. They have an extensive identity complete with colors, fonts and spacing of which I follow to the pixel. One of their colors is an orange. It’s a wonderful complementry color to their blue. So here is the grand HP using orange. Orange perks up layout, complements the photos and makes the story look great.
Orange in the right highlight spots can warm up a website. It has a story of its own.